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The first thing to remember when creating a successful marketing video concept is that the video is not about you. Many marketing videos fail to do their job because they fail to consider the mindset of the prospects who will watch it. These videos become vanity pieces instead. No one wants to hear you drone on and on about yourself unless you’re providing a direct solution to their pain.
Marketing videos work best to solve pain identified by choke points. Before you consider which actors, dialogue, and sets to use, you have to flesh out a description of the pain you can solve for your potential customers. Only then can you represent their pain visually to help prospects see that you understand who they are and why they care about what you have to say.